GLOBAL FASHION DESTINATIONS

Guiding Product Concept to Merchandise Planning to Marketing Launch

NEW PRODUCT CONCEPT - White Space & Trend Opportunity: Premium Dresses for Weddings & Parties.

I saw an opportunity. The brand was not fully optimizing the Spring/ Summer “Wedding Season” and the need for “Prestige” dresses, that was globally a huge trend. I gave them a fully structured merchandise presentation and inspiration for potential marketing launch for social for these Special Occassion dresses.

Unforgettable Celebrations Start with an Unforgettable Dress

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NOTE: All work featured in these deck projects is 100% my own, in alignment with my specific clients, brands and business requests.

What I would have formerly created with a staff that would have reported to me, as a consultant to CEO's and founders, I now do it all solo, presenting directly to the top leadership team. From content strategy, to curated topics, the deep competitive research, trend analysis, business insights, the creative art direction, the graphic formatting & the text and copy - all work is my own.