GLOBAL FASHION DESTINATIONS

Guiding Product Concept to merchandise Planning to Marketing Launch

Hired by the CBO of Parisian brand Vanessa Bruno, I was tasked to explore the initial design team concept boards and expand the product concept and evolve into a merchandise and marketing strategy.

From the Cultural Capital to the Ancient Mayan Riviera

I saw an opportunity. The brand was not fully optimizing the Spring/ Summer “Wedding Season” and the need for “Prestige” dresses for the many special occasions the customer has. I gave them a fully structured merchandise representation and marketing inspiration for social. Unforgettable Celebrations Start with an Unforgettable Dress.

PRODUCT CONCEPT: Destination, Customer, Looks, Influencers

Invited to Paris, Vanessa asked me to how my styling perspective on her finished collection. On a cold wet Sunday, I styled and shot the racks in her Canal Saint Martin Atelier.

NEW PRODUCT CONCEPT & CATEGORY: White Space opportunity: Premium Dresses. For Weddings & Parties.

I travelled with Vanessa to CDMX for Art Basel and to gather a curated assortment of objects, handicrafts and special embroidered one-offs for her flagship store in Saint Sulpice and Shanghai. Having attended a range of art parties in the city, I introduced Vanessa to the female photographer Pia Riverola to shoot the final campaign for E-comm and Social.

LOOK BOOK TEST STYLING SESSIONS

FINAL E-COMM & DIGTAL ASSESTS

NOTE: All work featured in these deck project is 100% my own, in alignment with my specific clients, brands and business requests.

What I would have formerly created with a staff that would have reported to me, as a consultant to CEO's and founders, I now do it all solo, presenting directly to the top leadership team. From content strategy, to curated topics, the deep competitive research, the analytic business insights, the creative art direction, the graphic formatting & the text and copy - all work is my own.