AMERICAN ICONS - GEN Z TO GEN X

Building Businesses through Capturing the Contents of Celebrity Closets & Bathroom Vanities

KYLIE CULTURE

KHY Began Here - From an IRL deep dive into the glass fronted cabinets of Kylie's three extensive dressing rooms of orderly, curated, designer archives, to an in-depth study of her social feeds - a brand book, and brand, was made.

KENDALL AMERICAN ICON

December 2023 - Invited to review Kendall's racks and rooms of clothes, pre her family Aspen Xmas vacation, her cosy cottage-like home revealed her more understated curation of much-loved clothes. Her effortless aesthetic felt like it led itself to a high successful commercial collection, with an edge - her clean, modern, effortless edge - sophisticated beyond her years.

CLIENT: BROOKE SHIELDS - MAY 2023

NOTE: All work featured in these deck projects is 100% my own, in alignment with my specific clients, brands and business requests.

What I would have formerly created with a staff that would have reported to me, as a consultant to CEO's and founders, I now do it all solo, presenting directly to the top leadership team. From content strategy, to curated topics, the deep competitive research, trend analysis, business insights, the creative art direction, the graphic formatting & the text and copy - all work is my own.

CLIENT: JENS & EMMA GREDE & KYLIE JENNER

CLIENT: JENS & EMMA GREDE & KENDALL JENNER

PROBLEM SOLVING, APPROACHABLE BROOKE

Prioritizing Self Care - From the Scalp Down - From Brooke’s Bathroom, to the Showers of Women - Over 40. Introducing a new hair care brand in the making - “Love Brooke”- now named COMMENCE.