AMERICAN ICONS - GEN Z TO GEN X

Building Businesses through Capturing the Contents of Celebrity Closets & Bathroom Vanities

KYLIE CULTURE

KHY Began Here - From research to curated drops that would stop the scroll.

From an IRL deep dive into the glass fronted cabinets of Kylie's three extensive dressing rooms of orderly, curated, designer archives, to an in-depth study of her social feeds - a brand book, and brand, was made.

KENDALL AMERICAN ICON

Sophisticated beyond her years, Kendall's style is revered for its clean, effortless edge. December 2023 - Invited to review Kendall's racks and rooms of clothes, amidst her packing for her annual family Aspen Xmas vacation, her cosy cottage-like home revealed far more than her understated curation of much-loved luxe clothes. Her eclectic collections of graphics tees, denim and men's jackets added new insights. Her effortless aesthetic felt like it led itself to a high-end commercial collection, with an edge, but equally, a very cool denim brand with authentic American roots was waiting to be birthed. The collection was not realized, but I did extensive explorations of a full lifestyle retail/ runway brand.

CLIENT: BROOKE SHIELDS - MAY 2023

NOTE: All work featured in these deck projects is 100% my own, in alignment with my specific clients, brands and business requests.

What I would have formerly created with a staff that would have reported to me, as a consultant to CEO's and founders, I now do it all solo, presenting directly to the top leadership team. From content strategy, to curated topics, the deep competitive research, trend analysis, business insights, the creative art direction, the graphic formatting & the text and copy - all work is my own.

CLIENT: JENS & EMMA GREDE & KYLIE JENNER

CLIENT: JENS & EMMA GREDE & KENDALL JENNER

PROBLEM SOLVING, APPROACHABLE BROOKE

Prioritizing Self Care - From the Scalp Down - From Brooke’s Bathroom, to the Showers of Women - Wellness for her Over 40 Loyalists.

Introducing a new hair care brand in the making - pitched as “Love Brooke” to garner investment - the icons product collection is now named COMMENCE.