KENDALL AMERICAN ICON

Sophisticated beyond her years, Kendall's style is revered for its clean, effortless edge.

Invited to review Kendall's racks and rooms of clothes, amidst her packing for her annual family Aspen Xmas vacation, her cosy cottage-like home revealed far more than her understated curation of much-loved luxe clothes. Her eclectic collections of graphics tees, denim and men's jackets added new insights. Her effortless aesthetic felt like it led itself to a high-end commercial collection, with an edge, but equally, a very cool denim brand with authentic American roots was waiting to be birthed. The collection was not realized, but I did extensive explorations of a full lifestyle retail/ runway brand.

CLIENT: JENS & EMMA GREDE & KENDALL JENNER

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NOTE: All work featured in these deck projects is 100% my own, in alignment with my specific clients, brands and business requests.

What I would have formerly created with a staff that would have reported to me, as a consultant to CEO's and founders, I now do it all solo, presenting directly to the top leadership team. From content strategy, to curated topics, the deep competitive research, trend analysis, business insights, the creative art direction, the graphic formatting & the text and copy - all work is my own.