TOTOKAELO QUARTERLY

Totokaelo was a masterpiece of retail - a high-end boutique that carried the most interesting of edits of chic designer collections and the most creative brands. As a counter-reaction to the digital medium, I made sample editions of a luxury-newsprint format with editorial-like spreads to represent three women that typified the unique aspirational clients of Totokaelo.

CURATION for CURATORS

These women have their own highly attuned eclectic sense of fashion and accessories. Naturally their niche aesthetic runs through their every personal expression of style - from the charismatic curation of product in their homes, to the highly selective culture they absorb. Their inspirational curation, capturing their lifestyle influences in their everyday realities would be mailed out "quarterly".

CLICK IMAGES FOR SPREAD LAYOUTS

NOTE: All work featured in these deck projects is 100% my own, in alignment with my specific clients, brands and business requests.

What I would have formerly created with a staff that would have reported to me - as a consultant to CEO's and founders - I now do it all solo, presenting directly to the top leadership team. From content strategy, to curated topics, the deep competitive research, trend analysis, business insights, the creative art direction, the graphic formatting & the text and copy - All work is my own.