I'm confident I would be an excellent candidate. I have the global expertise, innate curiosity and unstoppable desire to be on top of all emerging trends and cultural shifts.

PHYSICAL & DIGITAL

Based on my unerring passion for fashion, travel and culture, I am constantly tapped into the realms of the physical and the digital. I thrive in the cross section of creativity and commerce, tracking trends in brand imagery, product drops and marketing messaging through e-comm and social. I stay abreast of creative direction, of styling, of marketing tactics & ever-evolving messaging shifts. I travel globally to ensure I see store floor-sets, eye-catching windows, fun pop-ups, collaborations, furniture trade shows, dinner events, art fairs and museum exhibits.

What I can’t see IRL, I track on social, through Substacks or via Podcasts. Access is everywhere.

AESTHETICS X STRATEGY

With my expertise within this industry, working with design, merchandising and marketing teams, I understand the need for high aesthetics, as much as clear strategy and a strong message to optimize trend insights. Encouraging evolution, conducted through the specific brand lens, studying the potential opportunity and over-arching business priorities at an appropriate pace, is always critical.

CULTURAL RELEVANCE

When advising CEOs and founders, whether re-invigorating legacy brands, or pitching new brands as start-ups, I keep focussed on diligent research on the surrounding culture and competition. The best commercial strategies and succinct solutions come from understanding the true range of customers - whether loyalist or aspirational - and addressing what is relevant for each personality stream - building experiences and culturally relevant content targeted to each of them. Connecting the threads of the diverse community requires a breadth of tactics.

TRACKING TRENDS THROUGH THE BRAND LENS

Sharing Strategic Influences as they Surface Globally, Virtually or IRL

GLOBAL FASHION DESTINATIONS

Guiding Product Concept, Merchandise Planning and Marketing Launch

AMERICAN ICONS - FROM GEN Z TO GEN X

An Insider Study - Building Businesses Through Authentic Curation.

FASHION & ACCESSORIES

Everyday Parisian Aesthetics Through the Lens of Designer/ Founder Vanessa Bruno

CLICK IMAGERY FOR REPORT DETAILS