GLOBAL FASHION DESTINATIONS

Guiding Product Concept to merchandise Planning to Marketing Launch

VANESSA BRUNO - MEXICO

SEASONAL CONCEPT: Customer Mindset, Destination, Product, Looks, Influencers

Hired by the CBO of Parisian brand Vanessa Bruno, I was tasked to explore the initial Design Team concept boards and expand the product concept and evolve it into a merchandise and marketing strategy, based on the Mexican destinations of CDMX and Tulum.

FROM THE CULTURAL CAPITAL TO THE ANCIENT MAYAN RUIN

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NOTE: All work featured in these deck projects is 100% my own, in alignment with my specific clients, brands and business requests.

What I would have formerly created with a staff that would have reported to me, as a consultant to CEO's and founders, I now do it all solo, presenting directly to the top leadership team. From content strategy, to curated topics, the deep competitive research, trend analysis, business insights, the creative art direction, the graphic formatting & the text and copy - all work is my own.